Search Engine Optimisation

Keyword Analysis / Keyword Marketing

If you are using a web site to drive forward your business on the Internet, you definitely want that your potential customers find you on certain search terms / keywords. Each search engine optimization must therefore be preceded by a thorough keyword analysis.

A keyword analysis investigates, which search expressions / keyword combinations internet users do use on the common search engines, looking for certain products or services. Investigated is also the frequency of these requests.

An indispensable tool for keyword analysis is Google's AdWords. This tool displays the monthly frequency of certain keywords / keyword combinations and also the corresponding competitors density. In addition, it is advisable to have an additional check using another keyword database.

• Google AdWords (Keyword Tool)
• WordStream Keyword Management Tool
• Google´s Insights for Search

After you have found out the most frequent keywords using Google AdWords, just make a ranking check searching with these keywords on Google. Then visit the websites which appear in the top search results and go into their HTML code ("View / Page Source" in Firefox or 'View / Source' in Internet Explorer). In the META tags 'title', 'description', and 'keywords' you can see which keywords have been used by the website strategists for search engine optimisation. You also could use these keywords for the on-page optimization of your own website.

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